Sales & Marketing Demand Generation Associate, Air & Water

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Job Title: Sales & Marketing Demand Generation Associate, Air & Water

Company Name:	GE Appliances
Location:	Louisville, KY
Position Type:	Full Time
Post Date:	02/02/2026
Expire Date:	04/03/2026
Job Categories:	Engineering, Information Technology, Manufacturing and Production

Job Description

Sales & Marketing Demand Generation Associate, Air & Water
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? Location: Appliance Park - Louisville, KY (On-site) GE Appliances is a leader in the Air & Water business, supporting Hospitality and Air & Water Pro customers across the U.S. The Demand Generation Specialist is an entry-level marketing and sales position that plays a critical role in helping build a pipeline of qualified B2B lead opportunities. In this marketing & sales position, you will be assigned to the Air & Water B2B customer channel and be responsible for developing a strategic plan to generate new business leads using lead generation sites, account-based marketing, marketing automation, and supporting the development of marketing content. In this role, you will be dedicated to supporting demand generation for the Air & Water sales channels, including Hospitality sales and Air & Water Pro inside sales teams.<h2></h2><h2>Position</h2>Sales & Marketing Demand Generation Associate, Air & Water<h2></h2><h2>Location</h2>USA, Louisville, KY<h2>How You'll Create Possibilities</h2><div>RESPONSIBILITIES:</div><ul><li>Lead all activities related to prospecting and finding new lead opportunities in your assigned customer segments.</li><li>Route qualified opportunities to appropriate sales team members in Salesforce.com.</li><li>Track and manage leads generated from websites, events/tradeshows, and lead generation sites (3rd party construction database platforms) in Salesforce.com.</li><li>Provide regular (weekly or biweekly) CRM performance metrics and conversion status reporting to sales and marketing leadership.</li><li>Utilize marketing cloud and CRM tools to determine the best way to follow up with potential customers for your segments that will drive conversion.</li><li>Build relationships and rapport with potential customers including property managers, facility managers, hospitality operators, contractors, and plumbing and HVAC installers, dealers, and distributors to understand their business and what’s important to them. Use these insights to work with the marketing team to develop content and materials.</li><li>Partner with GE Appliances Hospitality sales teams, Air & Water Pro inside sales teams, and regional sales leadership to identify and prioritize lead targets, build and maintain relationships to help facilitate lead conversion.</li><li>Launch B2B demand generation campaigns to drive conversion across the Air & Water channel, tailoring approaches for Hospitality and Air & Water Pro segments and regional markets.</li><li>Provide email campaign, website, and SEM analytics and reporting.</li><li>Build and maintain Marketing Cloud database to enhance marketing automation reach and impact.</li><li>Be a liaison with key lead generation vendors to enhance partnerships, optimize processes, and fully leverage lead generation capabilities.</li></ul><h2>What You'll Bring to Our Team</h2>Qualifications:<ul><li>Bachelor’s degree from an accredited College or University in Business, Marketing, or Communications.</li><li>Minimum of 1 year of marketing and/or sales experience.</li><li>Possess excellent communication and organization skills.</li><li>Be self-directed and motivated to succeed.</li><li>Some travel is required for domestic travel to customer sites, tradeshows, and market visits.</li></ul>Preferred Qualifications:<ul><li>Proactive mindset with the ability to take initiative and work independently while managing projects</li><li>Experience with implementing and measuring marketing and/or demand generation campaigns</li><li>Demonstrated ability to effectively prioritize and multi-task on a daily basis</li><li>Willing and comfortable talking to potential clients via phone, email, and social media to find new business</li><li>Ability to interface with all levels of management, customers, and peers</li><li>Strong working knowledge of Microsoft Office suite</li></ul><h2>Our Culture</h2>Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.SIf you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com

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Company Name:

GE Appliances

Website:

https://haier.wd3.myworkdayjobs.com/en-US/GE_Appliances/details/Sales---Marketing-Demand-Generation-Associate--Air---Water_REQ-24910

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